Packing is a big part of a brand their ability to get the attention of customers. But do you know tat for ecommerce business it can be even more important? It offers a variety of great packaging opportunities, offering value to customers in a number of different ways. Let’s talk about why you should definitely make sure that you consider the packaging when putting together a proper experience to your customers. Offering the most value possible.
Packaging is a big part of the perception of customer products, especially in the realm of shopping online. Creating good customer unboxing experiences makes it much more appealing, resulting in improving the brand by showing it off on different social media sites to others, giving more awareness of what you are a sa business.
When creating unboxing experiences, there’s a lot of different points. From opening the packages to choosing materials that protect from damages to even giving them a personalized customer experience with a cute branded message while using branded packaging.
This applies to stores too, because if the package gets damaged, you definitely communicate the wrong ideas to customers, and it doesn’t add value. The right packaging will help customers know that this is an extension of the brand, so something to listen to.
Good for helpful Info
Packaging is good to give information not just on the product, but other important aspects that people look for.
For example, the brand story, the ethics behind the product they’re getting, and of course hot to dispose of it via recycling and such.
Some products of course have specifics for tossing and such, so if you do put the info there, that helps a lot. otherwise, people will feel like they don’t know what to do about it, and many times, they usually don’t want to purchase again if the company doesn’t care enough to offer a viable means to dispose of the product.
Protecting the Packaging
This is a great way to protect your products from damage. You want the packaging to be strong too, so that the contents and the packaging look good.
Make sure to use the right packaging for anything inside, and for the objects that you’re selling. Corrugated products are some of the best, and some other good inserts are always welcome such as packing filling and even some voided foam and such to help give the product some cushion before shipping.
Communicate High-level Artistic Expression and Elements
The beauty of packaging is it can literally sell anything.
If you want to make your packaging more luxury, that’s so easy to do with the elements of packaging. For example, embossing some parts of it, creating metallic elements and the like can make it affordable for you.
And by using more of a simpler palette with a bit more of a minimalistic tone to them.
But along with that, it’s also an artistic medium. People can use this as a way to be an extension of the brand, and of course how customers see your product when it’s there. a lot of good brands get the right to express this through their packaging.
A lot of times, it can be more then jut a way to properly store and ship items, but also, it’s the beauty of making sure that it looks sleek and great for all sorts of customers.
Remember, packaging has a lot of different ways that it can be used to help you, and that’s something a lot of people don’t realize is a big part of this type of advertising too.